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Enter a brand new ABBAverse through digital avatars—called ABBAtars—of Agnetha, Björn, Benny, and Anni-Frid, performing as their '70s selves with the power of 2020s tech. The show is directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson alongside Benny and Björn themselves.
The band performed the full set in motion-capture suits over five weeks, with 160 cameras capturing every move. Their choreography was then mirrored by younger body doubles, creating astonishingly lifelike digital avatars, crafted by Industrial Light & Magic. These holograms perform alongside a live 10-piece band and live backing vocals, using ABBA’s original recorded vocals.
The result? A mind-blowing fusion of a concert and cutting-edge tech. It’s no surprise the show won Outstanding Visual Effects in a Special Venue Project at the 21st Visual Effects Society Awards, beating major global attractions. It’s a case of "Take a Chance on Me" — ABBA Voyage tickets are selling fast, so don’t wait to experience ABBA like never before!
Show timings for ABBA Voyage may vary every week. You can check the show timings for your preferred date at the next stage of booking.
Note: Producers cannot guarantee the appearance of any particular artist, which is always subject to illness and holidays.
Find yourself dancing and singing along to ABBA's greatest hits on this immersive journey!
The ABBA Arena is a purpose-built, hexagonal-shaped, pop-powered venue in London where music history meets sci-fi tech. Nestled in Queen Elizabeth Olympic Park, this cutting-edge arena was designed exclusively for ABBA Voyage, the groundbreaking concert featuring digital “ABBAtars” of the Swedish supergroup. Yes, holographic ABBA is very much a thing — and it’s sensational. Inside this sleek 3,000-capacity venue, audiences are immersed in a blend of motion-capture tech, live music, and retro bangers that defined a generation. The arena’s 360-degree sound and state-of-the-art visuals make it feel like you’re in the middle of the world’s most glamorous time warp.
The ABBA Arena seating plan will help you find the best seats in the theatre.
Address: 1 Pudding Mill Ln, London E15 2RU, UK
Tube: The closest tube station is Bromley-bu-Bow Station, just a 4-minute drive from ABBA Arena.
Train: If you wish to take a train to the theatre, Pudding Mill Lane is the closest.
Available facilities: restrooms, bar, restaurant
Accessibility: wheelchair accessible, accessible restrooms, companion seating, accessible parking spaces
A wonderful show—it really feels like ABBA is on stage. The real highlight is the special effects, and even from the back rows you can still enjoy a good view.
View original review in Italian
Our visit to ABBA Voyage was simply incredible. An absolutely spectacular show with an impressive production. The avatars look so amazingly real that you really find yourself wondering the whole time if there’s actually someone live on stage. Technically, the whole thing is just on another level. The live band was also absolutely fantastic and set the mood perfectly. Overall, the atmosphere throughout the entire venue was simply brilliant—a great vibe, both rousing and emotional at the same time. We also found the entire organization to be particularly positive. The trip there, the arena’s location, and the entire on-site process were totally hassle-free and perfectly organized. And the entire on-site team was incredibly friendly and in good spirits—that positive vibe was immediately contagious. For us, it was definitely an absolute highlight and a show that you have to experience at least once.
View original review in German
The show is fantastic! I had tickets for the "Dancefloor," which I think is the best section, because I can hardly sit still when ABBA songs are playing. Like me, most of the other audience members were singing along. It was just pure joy and fun. The ABBA members addressed the audience, speaking and explaining things. There were creative show elements, including a flashback. It felt like attending a brand-new concert—even the costumes were new. And a “live band” played. The on-site organization was exemplary. Despite the large crowd, the atmosphere was relaxed and friendly. A complete success.
View original review in German
The sound was exceptional. incorporating the light show into the audience gave a feeling of inclusion. The anecdotes from the band gave a sense of genuine care for fans. The ease with which food/drinks could be accessed was excellent. The room between rows of seats [knee space] gave a sense of value for money. The realism of the experience and the "real" members appearing at the end resulted overall in a superb production. We have witnessed immortality for all major entertainers and being able ot share our youth with our children and our children's children forever.
A fantastic show, thanks to its special effects and stage design. The live musicians played brilliantly, and the selection of ABBA songs was dominated by their biggest hits—every song we expected to hear was performed. The illusion that they were actually there lasted until just before the end. Unfortunately, there was a technical glitch about 5 minutes before the end that took some of the magic out of the performance, but the audience just kept singing until the show could continue. Highly recommended—go see it and enjoy!
View original review in German
Tickets for ABBA Voyage start from £66 and can vary depending on the seats or sections (like the Dance Floor) you choose.
The location for the ABBA Voyage concert is the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, London.
A Voyage is a groundbreaking virtual concert residency that brings ABBA’s 1979-era selves to life through digital avatars. With re-recorded vocals and a live 10-piece band, it’s a high-tech, high-energy celebration of their greatest hits.
Feel free to go for retro, disco-inspired outfits or keep it casual and comfy, especially for the Dance Floor.
The running time for ABBA Voyage is 100 minutes, with no interval.
A Voyage London setlist includes songs like ‘I Still Have Faith in You’, ‘Mamma Mia!’, ‘Bumblebee’, and more. You can find the ABBA Voyage playlist here.
The show is most suitable for individuals aged 6 and above. Children under the age of 3 will not be admitted to the venue. Those under 16 must always be accompanied by an adult aged 18 and above.
No, not in person. ABBA Voyage in London features hyper-realistic digital avatars created by Industrial Light & Magic (ILM), projected at life-size on a massive LED screen, with CGI visuals on side monitors completing the illusion.
It depends on your vibe! If you want to groove and dance, go for the Dance Floor (standing) area right in front of the stage and closest to the digital ABBA avatars. For a more relaxed but still immersive experience, seated tickets in the auditorium offer great views and comfort.
You can definitely move and sway, but it’s a theatre-style setting, so full-on dancing in your seat might be tricky without blocking others. For true dancing freedom, the Dance Floor is your best bet.
No, photography and video recording aren’t allowed during the show to preserve the immersive experience and respect copyright.
The Dance Floor offers the most energetic, up-close experience, perfect if you want to feel like you’re at a real concert. For great visuals and sound without standing, Block F or H (central seats) provide excellent sightlines and a balanced view of the show.