ABBA Voyage in London earns £322 million | Could Melbourne, Australia be its next stop?

ABBA Voyage hits a high note with £322 million success in London. Could Melbourne be the next stop in their musical journey?

In a remarkable feat, ABBA Voyage has surpassed 1 million ticket sales within just 18 months in London's ABBA Arena. As the show's producers explore potential expansion to other cities, a commissioned report by strategy company Sound Diplomacy and social value consultancy RealWorth reveals that ABBA Voyage has made a significant socio-economic impact. The show contributed £322.6 million in spending and generated an additional £177.7 million in economic activity during its inaugural year in London.

Could Melbourne be ABBA Voyage's next stop?

The creators of ABBA Voyage are currently in discussions with various cities worldwide for potential new productions of the show. Recent reports from The Age indicate that the state government of Victoria in Australia is in advanced talks regarding a Melbourne edition.

Michael Bolingbroke has reportedly been actively scouting locations for the multi-million pound ABBA Arena in Melbourne, with executives holding meetings with Paul Dainty, President and CEO of TEG Dainty. TEG Dainty has already secured an option to produce ABBA Voyage in Australia.

Witness the spectacular success of ABBA Voyage, the musical. Make use of the ABBA Arena seating plan to book your seats and experience this legendary theatrical concert.

Book your tickets for ABBA Voyage at West End