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Enter a brand new ABBAverse through digital avatars—called ABBAtars—of Agnetha, Björn, Benny, and Anni-Frid, performing as their '70s selves with the power of 2020s tech. The show is directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson alongside Benny and Björn themselves.
The band performed the full set in motion-capture suits over five weeks, with 160 cameras capturing every move. Their choreography was then mirrored by younger body doubles, creating astonishingly lifelike digital avatars, crafted by Industrial Light & Magic. These holograms perform alongside a live 10-piece band and live backing vocals, using ABBA’s original recorded vocals.
The result? A mind-blowing fusion of a concert and cutting-edge tech. It’s no surprise the show won Outstanding Visual Effects in a Special Venue Project at the 21st Visual Effects Society Awards, beating major global attractions. It’s a case of "Take a Chance on Me" — ABBA Voyage tickets are selling fast, so don’t wait to experience ABBA like never before!
Show timings for ABBA Voyage may vary every week. You can check the show timings for your preferred date at the next stage of booking.
Note: Producers cannot guarantee the appearance of any particular artist, which is always subject to illness and holidays.
Find yourself dancing and singing along to ABBA's greatest hits on this immersive journey!
The ABBA Arena is a purpose-built, hexagonal-shaped, pop-powered venue in London where music history meets sci-fi tech. Nestled in Queen Elizabeth Olympic Park, this cutting-edge arena was designed exclusively for ABBA Voyage, the groundbreaking concert featuring digital “ABBAtars” of the Swedish supergroup. Yes, holographic ABBA is very much a thing — and it’s sensational. Inside this sleek 3,000-capacity venue, audiences are immersed in a blend of motion-capture tech, live music, and retro bangers that defined a generation. The arena’s 360-degree sound and state-of-the-art visuals make it feel like you’re in the middle of the world’s most glamorous time warp.
The ABBA Arena seating plan will help you find the best seats in the theatre.
Address: 1 Pudding Mill Ln, London E15 2RU, UK
Tube: The closest tube station is Bromley-bu-Bow Station, just a 4-minute drive from ABBA Arena.
Train: If you wish to take a train to the theatre, Pudding Mill Lane is the closest.
Available facilities: restrooms, bar, restaurant
Accessibility: wheelchair accessible, accessible restrooms, companion seating, accessible parking spaces
I'm still completely speechless from this experience! What they've pulled off here in the specially built ABBA Arena is unlike anything I've ever seen before. The combination of the ABBAtars, a fantastic live band, and the most cutting-edge light show I’ve ever seen is guaranteed to give you goosebumps. The atmosphere in the arena was electrifying—the entire audience danced and sang along from the very first second to the very last.
View original review in German
An amazing light show. Technically executed to perfection. I really did think many times that they were actually standing there on stage. Especially at the end, when the "older ABBA members" came on stage to say thank you. Standing ovations. The tickets aren't cheap, but it was definitely worth it. It's not something you get to see every day. It’s great that, if the weather’s nice, you can grab something to eat and drink outside beforehand.
View original review in German
Brilliant concept - brought back memories from 1970s. Technical complexity is out of this world. Staff were very strict on no photos during the performance which is a credit to them to maintain the allure of the voyage. Very cold day so rug up when sitting in the foyer before the show - audition was lively and warm. Recommend Jim & Tonic Dustillary up the road for pre or post show meal.
I didn't really know what to expect, but what I got was amazing! Seeing the four of them as avatars on stage was great enough, but combined with the music, awesome photos, close-ups of the four, short films, and unique lighting effects—it was just fantastic. The band was top-notch, too.
View original review in German
They prefected a craft that was almost non-existent before. The show was breathtaking, and the effects were stunning. The illusion of the ABBAtars worked so well, we felt like we were watching the first screenings of cinema where people panicked and had to run from the train they thought was coming towards them.
Tickets for ABBA Voyage start from £66 and can vary depending on the seats or sections (like the Dance Floor) you choose.
The location for the ABBA Voyage concert is the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, London.
A Voyage is a groundbreaking virtual concert residency that brings ABBA’s 1979-era selves to life through digital avatars. With re-recorded vocals and a live 10-piece band, it’s a high-tech, high-energy celebration of their greatest hits.
Feel free to go for retro, disco-inspired outfits or keep it casual and comfy, especially for the Dance Floor.
The running time for ABBA Voyage is 100 minutes, with no interval.
A Voyage London setlist includes songs like ‘I Still Have Faith in You’, ‘Mamma Mia!’, ‘Bumblebee’, and more. You can find the ABBA Voyage playlist here.
The show is most suitable for individuals aged 6 and above. Children under the age of 3 will not be admitted to the venue. Those under 16 must always be accompanied by an adult aged 18 and above.
No, not in person. ABBA Voyage in London features hyper-realistic digital avatars created by Industrial Light & Magic (ILM), projected at life-size on a massive LED screen, with CGI visuals on side monitors completing the illusion.
It depends on your vibe! If you want to groove and dance, go for the Dance Floor (standing) area right in front of the stage and closest to the digital ABBA avatars. For a more relaxed but still immersive experience, seated tickets in the auditorium offer great views and comfort.
You can definitely move and sway, but it’s a theatre-style setting, so full-on dancing in your seat might be tricky without blocking others. For true dancing freedom, the Dance Floor is your best bet.
No, photography and video recording aren’t allowed during the show to preserve the immersive experience and respect copyright.
The Dance Floor offers the most energetic, up-close experience, perfect if you want to feel like you’re at a real concert. For great visuals and sound without standing, Block F or H (central seats) provide excellent sightlines and a balanced view of the show.