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Enter a brand new ABBAverse through digital avatars—called ABBAtars—of Agnetha, Björn, Benny, and Anni-Frid, performing as their '70s selves with the power of 2020s tech. The show is directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson alongside Benny and Björn themselves.
The band performed the full set in motion-capture suits over five weeks, with 160 cameras capturing every move. Their choreography was then mirrored by younger body doubles, creating astonishingly lifelike digital avatars, crafted by Industrial Light & Magic. These holograms perform alongside a live 10-piece band and live backing vocals, using ABBA’s original recorded vocals.
The result? A mind-blowing fusion of a concert and cutting-edge tech. It’s no surprise the show won Outstanding Visual Effects in a Special Venue Project at the 21st Visual Effects Society Awards, beating major global attractions. It’s a case of "Take a Chance on Me" — ABBA Voyage tickets are selling fast, so don’t wait to experience ABBA like never before!
Show timings for ABBA Voyage may vary every week. You can check the show timings for your preferred date at the next stage of booking.
Note: Producers cannot guarantee the appearance of any particular artist, which is always subject to illness and holidays.
Find yourself dancing and singing along to ABBA's greatest hits on this immersive journey!
The ABBA Arena is a purpose-built, hexagonal-shaped, pop-powered venue in London where music history meets sci-fi tech. Nestled in Queen Elizabeth Olympic Park, this cutting-edge arena was designed exclusively for ABBA Voyage, the groundbreaking concert featuring digital “ABBAtars” of the Swedish supergroup. Yes, holographic ABBA is very much a thing — and it’s sensational. Inside this sleek 3,000-capacity venue, audiences are immersed in a blend of motion-capture tech, live music, and retro bangers that defined a generation. The arena’s 360-degree sound and state-of-the-art visuals make it feel like you’re in the middle of the world’s most glamorous time warp.
The ABBA Arena seating plan will help you find the best seats in the theatre.
Address: 1 Pudding Mill Ln, London E15 2RU, UK
Tube: The closest tube station is Bromley-bu-Bow Station, just a 4-minute drive from ABBA Arena.
Train: If you wish to take a train to the theatre, Pudding Mill Lane is the closest.
Available facilities: restrooms, bar, restaurant
Accessibility: wheelchair accessible, accessible restrooms, companion seating, accessible parking spaces
I was born in 1963 and grew up in Mauritius, a small island thousands of miles away from Europe. During my teenage years, ABBA's music was everywhere in my life. Songs like Dancing Queen, Knowing Me, Knowing You, Fernando, and The Winner Takes It All became the soundtrack of my youth. Like millions of fans around the world, I dreamt of seeing ABBA perform live one day. But for a young man living on a distant island in the Indian Ocean, that dream seemed impossible. ABBA stopped touring, life moved on, and the years passed. I never imagined that, more than half a century later, technology would make the impossible possible. Attending ABBA Voyage was an emotional experience unlike anything I have ever known. From the moment the lights dimmed and the music began, I felt transported back in time. The ABBAtars are so incredibly lifelike that after a few minutes you stop thinking about technology and simply believe that ABBA are standing there before you. For me, this was far more than a concert. It was a reunion with my youth. It brought back memories of simpler days, of listening to ABBA records, of dreams and hopes that belonged to a young man growing up in Mauritius. ABBA Voyage achieves something extraordinary: it allowed me to experience what time had taken away. It offered a second chance to me who never had the opportunity to see ABBA at the height of their fame. As I left the arena, I felt a mixture of happiness, gratitude and wonder. After all these years, I had finally seen ABBA on stage. Thanks to technology, a dream that once seemed forever out of reach had become reality.
The ABBA Voyage experience was absolutely electrifying from start to finish. The atmosphere in the arena was buzzing, with everyone on their feet, singing, clapping and completely swept up in the energy. The biggest wow moment was just how unbelievably realistic it all felt. The digital ABBA performers looked so lifelike that it honestly felt like you were watching the real band on stage. It was hard to believe what you were seeing. The live band and singers were incredible as well. They brought so much power and authenticity to the performance, making every song feel fresh while still capturing the magic of the originals. There was such a strong dance vibe throughout the whole show. People were up, moving and completely immersed in the music, turning the night into more than just a concert, it felt like a full celebration. Overall, it was a spectacular experience that exceeded expectations and left a lasting impression.
The ABBA Arena was Electric from the moment I walked in. This was it the Event I heard so much about and believe me it did not disappoint. Myself and my husband arrived an hour before the Show began which gave us time to grab a bite to eat relax and have a drink. It also gave us an opportunity to browse the ABBA merchandise shop to purchase a keepsake souvenir of the Event. Everything ran so smoothly, no long standing time in queues waiting to enter. No matter where you were seated in the Venue there was a great view of the Stage. There was a dance floor if you wanted to put on your dancing shoes and dance the night away. "Without a song or a dance wat are we"
I have loved ABBA's music ever since I was young, and when I found out there was ABBA voyage in London when I was visiting with my family I immediately booked a show. We all found the atmosphere electric, the venue very comfortable and the show was incredible. I have no idea how they made the avatars come to life but it was as if the real group were on stage. Chiquitita and Dancing queen had the whole arena dancing, so much fun. I would recommend this show to anyone, a great experience for any age. I see below this review they ask to upload pictures of the event but photos were not permitted.
I have always wanted to see tge show and when the opportunity came to travel to Portugal I did a stop over in London. The show was even more than what I had expected, the live music,the lighting effects,continuous for 100 minutes and the electric energy. Staff there was great too i had issue with my ticket showing on the app and they helped me with a printed copy which i will keep together with the souvenirs i bought. I LOVED how after the show everyone was just buzzing with happiness and great joy. I will never forget it, I love Abba ❤️
Tickets for ABBA Voyage start from £66 and can vary depending on the seats or sections (like the Dance Floor) you choose.
The location for the ABBA Voyage concert is the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, London.
A Voyage is a groundbreaking virtual concert residency that brings ABBA’s 1979-era selves to life through digital avatars. With re-recorded vocals and a live 10-piece band, it’s a high-tech, high-energy celebration of their greatest hits.
Feel free to go for retro, disco-inspired outfits or keep it casual and comfy, especially for the Dance Floor.
The running time for ABBA Voyage is 100 minutes, with no interval.
A Voyage London setlist includes songs like ‘I Still Have Faith in You’, ‘Mamma Mia!’, ‘Bumblebee’, and more. You can find the ABBA Voyage playlist here.
The show is most suitable for individuals aged 6 and above. Children under the age of 3 will not be admitted to the venue. Those under 16 must always be accompanied by an adult aged 18 and above.
No, not in person. ABBA Voyage in London features hyper-realistic digital avatars created by Industrial Light & Magic (ILM), projected at life-size on a massive LED screen, with CGI visuals on side monitors completing the illusion.
It depends on your vibe! If you want to groove and dance, go for the Dance Floor (standing) area right in front of the stage and closest to the digital ABBA avatars. For a more relaxed but still immersive experience, seated tickets in the auditorium offer great views and comfort.
You can definitely move and sway, but it’s a theatre-style setting, so full-on dancing in your seat might be tricky without blocking others. For true dancing freedom, the Dance Floor is your best bet.
No, photography and video recording aren’t allowed during the show to preserve the immersive experience and respect copyright.
The Dance Floor offers the most energetic, up-close experience, perfect if you want to feel like you’re at a real concert. For great visuals and sound without standing, Block F or H (central seats) provide excellent sightlines and a balanced view of the show.