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Enter a brand new ABBAverse through digital avatars—called ABBAtars—of Agnetha, Björn, Benny, and Anni-Frid, performing as their '70s selves with the power of 2020s tech. The show is directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson alongside Benny and Björn themselves.
The band performed the full set in motion-capture suits over five weeks, with 160 cameras capturing every move. Their choreography was then mirrored by younger body doubles, creating astonishingly lifelike digital avatars, crafted by Industrial Light & Magic. These holograms perform alongside a live 10-piece band and live backing vocals, using ABBA’s original recorded vocals.
The result? A mind-blowing fusion of a concert and cutting-edge tech. It’s no surprise the show won Outstanding Visual Effects in a Special Venue Project at the 21st Visual Effects Society Awards, beating major global attractions. It’s a case of "Take a Chance on Me" — ABBA Voyage tickets are selling fast, so don’t wait to experience ABBA like never before!
Show timings for ABBA Voyage may vary every week. You can check the show timings for your preferred date at the next stage of booking.
Note: Producers cannot guarantee the appearance of any particular artist, which is always subject to illness and holidays.
Find yourself dancing and singing along to ABBA's greatest hits on this immersive journey!
The ABBA Arena is a purpose-built, hexagonal-shaped, pop-powered venue in London where music history meets sci-fi tech. Nestled in Queen Elizabeth Olympic Park, this cutting-edge arena was designed exclusively for ABBA Voyage, the groundbreaking concert featuring digital “ABBAtars” of the Swedish supergroup. Yes, holographic ABBA is very much a thing — and it’s sensational. Inside this sleek 3,000-capacity venue, audiences are immersed in a blend of motion-capture tech, live music, and retro bangers that defined a generation. The arena’s 360-degree sound and state-of-the-art visuals make it feel like you’re in the middle of the world’s most glamorous time warp.
The ABBA Arena seating plan will help you find the best seats in the theatre.
Address: 1 Pudding Mill Ln, London E15 2RU, UK
Tube: The closest tube station is Bromley-bu-Bow Station, just a 4-minute drive from ABBA Arena.
Train: If you wish to take a train to the theatre, Pudding Mill Lane is the closest.
Available facilities: restrooms, bar, restaurant
Accessibility: wheelchair accessible, accessible restrooms, companion seating, accessible parking spaces
What to say. A fantastic experience!!! I was skeptical because I had taken a place a bit far away. But go ahead and book the cheapest place you can find and don't miss this one-of-a-kind experience. The desire to dance was great. ABBA's music always puts a unique cheerfulness to it, and the light show was the icing on the cake of this incredible day! A must see and see again! You will not regret it! I was in sector K , row J and the view was magnificent!
View original review in Italian
It's one of the best experiences that I had. I travel a lot a everywhere I go I'll try to got to Shows, Concerts or Plays, thats part of the fun of the trip. But the ABBA Voyage was on WHOLE ANOTHER LEVEL!! The throwback with the songs and videos it was AMAZING! I'll definitely recommend to all my friends or anyone who come to London. I'm from PR and this type of experiences are the one who make me work to travel ⭐️⭐️⭐️⭐️⭐️
Great crowd participation- repertoire selection was impeccable, got everyone in the mood for a party. Journey to venue was simple and entry/exit was seamless
On the one hand, it was much better than expected! Great location, show, lights, atmosphere, etc. On the other hand, I noticed how viewing habits have changed since the introduction of AI-generated images and videos. Some of the animations seem less realistic than what is technically possible today (especially the facial features in close-ups). I felt that some songs were better (more realistically) animated than others; perhaps those were the titles that were newly added in 2025. Overall, absolutely worth seeing, great atmosphere, and superb staging!
View original review in German
Fantastic Abba experience, we couldn't believe Abba performers were not actually on stage! Great sound and great view from anywhere in the arena. Band and singers were fantastic too. Nice small, intimate venue, very well organised from entrance to picking up coats. All staff friendly saying enjoy the show! London underground controlled the flow up to the platform.
Tickets for ABBA Voyage start from £66 and can vary depending on the seats or sections (like the Dance Floor) you choose.
The location for the ABBA Voyage concert is the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, London.
A Voyage is a groundbreaking virtual concert residency that brings ABBA’s 1979-era selves to life through digital avatars. With re-recorded vocals and a live 10-piece band, it’s a high-tech, high-energy celebration of their greatest hits.
Feel free to go for retro, disco-inspired outfits or keep it casual and comfy, especially for the Dance Floor.
The running time for ABBA Voyage is 100 minutes, with no interval.
A Voyage London setlist includes songs like ‘I Still Have Faith in You’, ‘Mamma Mia!’, ‘Bumblebee’, and more. You can find the ABBA Voyage playlist here.
The show is most suitable for individuals aged 6 and above. Children under the age of 3 will not be admitted to the venue. Those under 16 must always be accompanied by an adult aged 18 and above.
No, not in person. ABBA Voyage in London features hyper-realistic digital avatars created by Industrial Light & Magic (ILM), projected at life-size on a massive LED screen, with CGI visuals on side monitors completing the illusion.
It depends on your vibe! If you want to groove and dance, go for the Dance Floor (standing) area right in front of the stage and closest to the digital ABBA avatars. For a more relaxed but still immersive experience, seated tickets in the auditorium offer great views and comfort.
You can definitely move and sway, but it’s a theatre-style setting, so full-on dancing in your seat might be tricky without blocking others. For true dancing freedom, the Dance Floor is your best bet.
No, photography and video recording aren’t allowed during the show to preserve the immersive experience and respect copyright.
The Dance Floor offers the most energetic, up-close experience, perfect if you want to feel like you’re at a real concert. For great visuals and sound without standing, Block F or H (central seats) provide excellent sightlines and a balanced view of the show.