Duration
55 mins
Closing Date
Until September 2, 2023
Age limit
Suitable for 6+ ##Know Before You Go
Why Watch I Believe in Unicorns?
Witness magic like never before with I Believe in Unicorns showing in London’s West End for a limited run later this summer.
This award-winning and enchanting tale by Michael Morpurgo will move you and make you believe in unicorns and magic and all things extraordinary.
Brought to the stage by award-winning storyteller Danyah Miller and Dani Parr, the interactive show is a treat to all who love books and stories and is perfect for families with kids. Hurry! Book your I Believe in Unicorns tickets today!
I Believe in Unicorns tickets are available for purchase. The award-winning play will be staged at the Apollo Theatre in London’s West End from the 27th of July to the 2nd of September this year. Grab your I Believe in Unicorns tickets right away to watch this wondrous production. The War Horse, Kensuke's Kingdom, and Private Peaceful author Michael Morpurgo wrote the best-selling book I Believe in Unicorns which has now been adapted for the stage. The play will be directed by Dani Parr. Danyah Miller, who is known for her work in Why the Whales Came and Perfectly Imperfect Women is starring in I Believe in Unicorns.
Storyline
A young and courageous 8-year-old named Tomas is the focus of this engaging tale. A trip to the library one day changed Tomas's life. He had never been able to enjoy reading before. There he meets the Unicorn Lady, a storyteller of ethereal tales who catches his imagination. Though some tales have the power to alter a person's life—for better or for worse. Book your I Believe in Unicorns tickets to watch the drama unfold from the best seats in the house.
Show timings
- Mon, Tue, Thu & Fri: 11:30 AM & 2:30 PM
- Sat: 11 PM
- Show timings for I Believe in Unicorns may vary every week. You can check the show timings for your preferred date at the next stage of booking.
Cast & Crew
Leading Roles
Danyah Miller
Director
Dani Parr
Book
Michael Morpurgo
Apollo Theatre
Located in the heart of the West End, Apollo Theatre is one of Shaftesbury Avenue’s historic gems. Named after the Greek god of the arts and music, the Apollo Theatre is a mainstay of musical entertainment in London. The theater has a rich history of showcasing incredible productions, from the 1901 comedy The Belle of Bohemia to recent hits like Rain Man. With its grand Edwardian façade and stylish Art déco interiors, the Apollo offers a uniquely intimate theatre experience in central London. Whether you’re seeing a limited-run political comedy or a big-name musical, it’s a venue that combines vintage charm with excellent sightlines. The Apollo Theatre seating plan will help you find the best seats in the theater.
Getting There
- Address: Shaftesbury Ave, London W1D 7EZ, UK
- By metro:
The closest tube station is Piccadilly Circus, served by the Piccadilly and Bakerloo lines.
- By train:
The closest train station is London Charing Cross, a 10-minute walk from the theater.
- By bus:
Buses to Piccadilly Circus and Shaftesbury Avenue – 12, 14, 19, and 38; Buses to Regent Street – 6, 13, 15, 23, 88, 94, 139, 159, and 453
Facilities & Accessibility
Amenities: Toilets, Dining outlets, Cloak room, Souvenir shop
Accessibility: Wheelchair accessible, Service animals allowed, Elevator access
Additional Information
Security: Please be aware that for your comfort and security all audience members will be subject to security checks upon arrival at the Apollo Theatre.
Dress Code: Smart and casual wear or semi-formals are recommended. Keep in mind, that most London theatres are air-conditioned throughout the year and can get a bit chilly.
Outside Food: Most theatres do not allow outside food inside the theatres but most of them also have a café or restaurant inside the premises or nearby.
Tickets Redemption
We have booked your slot and your seats are confirmed.
You will be contacted by the theatre 48 hours before the performance with instructions on how to check-in and retrieve your e-ticket.
This delivery method is a part of the theatre's COVID-19 Secure measures and allows staggered arrival times to be advised on your ticket should this be considered necessary.
If you do not receive your e-tickets, please contact 0330 333 4815 or boxoffice@nimaxtheatres.com.
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Cancellation & Refunds
- These tickets can't be cancelled or rescheduled.






Frequently asked questions
Buy your I Believe in Unicorns tickets online for a hassle-free and convenient experience that ensures the best deals and discounts.
The cost of the I Believe in Unicorns tickets will vary depending on the type of seats you choose. Click here to know more.
The best way to buy cheap or discounted I Believe in Unicorns tickets is to book them online as you will often come across attractive discounts. Book your I Believe in Unicorns tickets in advance as they tend to get more expensive closer to the show date.
You can easily buy last-minute I Believe in Unicorns tickets online.
Booking I Believe in Unicorns tickets online will give you the opportunity to select your specific seats, thus, ensuring you do not get stuck with partial view seating. But if you try your luck with lottery tickets, or purchase day seats, your seats will be allocated at the discretion of the Box Office, which can potentially mean partial view seating or split seats.
I Believe in Unicorns opens on 27 July 2023 at Apollo Theatre.
I Believe in Unicorns is most suitable for children of 6 and above.
I Believe in Unicorns is playing at Apollo Theatre in London and opens on 27 July 2023.
The running time of I Believe in Unicorns is 55 minutes with no intervals.
I Believe in Unicorns is a play about the power of storytelling.
The main star of I Believe in Unicorns is Danyah Miller.
There is no specific dress code at West End. However, it is prudent to dress in semi-formals or smart casuals and something comfortable. Carry a light sweater or a jacket as the theatre can get a bit chilly.
No, outside food is not allowed while attending I Believe in Unicorns. Most theatres do have a cafeteria or bar inside the premises where you can get snacks and drinks.
Apollo Theatre has multiple facilities including a bar, gift shop, and toilets available for the audiences during I Believe in Unicorns.
Photography, videography, and sound recording are prohibited inside the theatre. Some theatres do have a souvenir shop from where you can purchase pictures of stills of the show.




























