Opening on Nov 01, 2025
This show invites you to enter the vivid world of Vincent van Gogh in this acclaimed 360° immersive exhibition, seen by over 5 million people since its 2017 debut. Hailed by USA Today as the “Best Immersive Experience of 2021,” it combines cutting-edge VR with breathtaking projection mapping to bring the artist’s most iconic works to life. Wander through over 1,000 m² of swirling colour and sound, with two-story projections that transform art into atmosphere. A unique VR journey lets you explore “A Day in the Life of the Artist in Arles,” while you are invited to share your own creativity and have your art displayed on the walls. Described by Timeout London as a “retina-battering extravaganza,” this is Van Gogh like you’ve never seen before.
Show timings for Van Gogh London Exhibit: The Immersive Experience may vary every week. You can check the show timings for your preferred date at the next stage of booking.
The Van Gogh London Exhibit: The Immersive Experience is housed in a bespoke, repurposed commercial space near Spitalfields Market in the heart of London. Designed specifically for immersive art, the venue features high ceilings and ample open space, ideal for floor-to-ceiling, two-story digital projections that engulf you in Van Gogh’s vivid brushwork.
This exhibition space includes interactive zones such as a VR lounge, where you can embark on “A Day in the Life of the Artist in Arles,” journeying through eight iconic paintings, and a creative sketching area, where your own art is projected alongside Van Gogh’s masterpieces.
The venue maintains a stable climate for optimal projection quality, provides a family-friendly environment, and offers partially wheelchair-accessible facilities. A lively gift shop and VR ticketing desk complete the experience, making every visit dynamic, engaging, and memorable.
Address:106 Commercial Street, London. E1 6LZ
Tube: The nearest station is Liverpool Street.
Bus: Bus routes servicing the area include 205, 242, 47, 35, and 135.
Available facilities: gift shop, restroom, cloakroom, lounge, elevator
Accessibility: wheelchair accessible on ground floor, access area (including booklets with pictures and articles displayed in the gallery, a link to watch the documentary, VR headsets, and printouts to colour just like the activities in other rooms)